Customer acquisition is the specialized focus of this marketing agency. Typically the average sales conversion rate I can achieve for a client is 15% to 30% for service-based businesses and 8% to 10% for product-based e-commerce businesses. I have developed marketing systems which consistently get results for my clients and it is not unheard of to run marketing campaigns for over ten years with excellent returns. When the demand is consistent businesses can have a customer acquisition platform in place which continues to yield results year after year.
I will put together a digital strategy which aligns with your business goals, locates your target audience and effectively sells to them. I will pick the right marketing channels aligned to your business goals and put the right messaging in front of your target audience. The result will be more sales at a lower cost per acquisition.
Digital marketing simply has become the best way to acquire new customers and make sales today. The ability to track results in a digital marketing campaign has been a revolutionary development. John Wanamaker (1838-1922), department-store magnate, once said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." But that was then this is now. Your online marketing goals can be effectively tracked on custom analytics dashboards and you will always know if your money is being well spent or not.
Over the years the quality of my work has opened doors for me with companies such as: IBM, Motorola, AT&T, Chicago Sun-Times, Classified Ventures, Reed Elsevier, Johnson Controls, Takeda Pharaceuticals, Emerson Electric, Anixter, College of American Pathologists, Domicile Furniture and Firestone Complete Autocare among many others.
I have extensive experience managing both large and small scale PPC campaigns. I have worked on PPC campaigns with budgets in the millions a year but also for clients with a spend of less than $2,000 a month. I am highly experienced promoting service-based businesses as well as e-commerce product-based businesses with both Google Ads and Microsoft Advertising.
I have recently written a new book on paid search administration, usability design and web analytics tracking titled: The Every Click is a Customer System. The book describes the art and science involved in the process of making every paid click count toward a potential customer acquisition.
Businesses today must find new ways to pull in potential customers and reach out to a wider audience. Having an organic search engine listing on Google, Yahoo! and Bing is a great way to fulfill this need. I offer to my clients a website solution built with SEO in mind. I will design the website around effective shopper/buyer keywords which will help you to reach out to your online customers.
I have been studying search engine algorithms for over sixteen years and have written a book on the subject which can be bought from Amazon.com. The title of the book is: The Five Pillars of SEO. It explains that there are five main technical facets that drive the ranking decisions of sophisticated search engine algorithms such as Google which are: relevance, authority, site speed optimization, user experience design and security. I have used this system to great effect and impact on search engine rankings for my clients and they are extremely pleased with the results.
Studies have shown that the best return on investment you can make in digital marketing can be had from email marketing services. Email marketing is an excellent way to tap into your existing client base and offer them promotions and useful information which will help them stay connected to your brand and product or service offering at a cost which is far cheaper than traditional postcard mailings. If you have a .xls file of your customer´s email addresses I can set you up on a sophisticated SMTP email transmission application (which is CAN-SPAM act compliant) so that you can connect with all of them effortlessly through email.
I can also create custom designed email templates which will match your brand. It is important that your emails are perceived as attractive to your existing client base or potential clients to better represent your company brand and better connect with your customers.
I have over twenty years of experience as a print designer. You can be assured that your project is in the very best of hands. I will take the time to work closely with you and the printer to make sure things run smoothly and that the print job is done right. My print production experience includes magazine advertisements, direct mail pieces, newspaper advertisements, elevated train platform advertisements, sell sheets, brochures, business cards, letterheads, technical data sheets, trade show booth posters, product labels and corporate identity logos.
My video services utilize excellent high definition cameras in the video capture process. With these broadcast quality cameras and a host of cutting edge software, I can develop and edit Blu–ray quality video and custom design Blu–ray menus. I also use the very best set of web compression tools available to assure that quality is not lost at the expense of lower bandwidth parameters if you want fast loading, crystal clear quality HTML5 web video on your website.
I can create custom analytics dashboards in Google Data Studio, Microsoft Power BI or even in Microsoft Excel. These custom dashboards will track your business goals, provide you with valuable data and actionable insights which will ultimately save you money and make you more money on your digital marketing campaigns.
Steve has done work for our business for nearly 9 years. I value his work and respect his commitment to his trade. He is reliable, timely, knowledgeable and extremely well-versed in the world of SEO. He has helped us on various projects including building our website, building our mobile site, organic search improvements, graphic design and SEO. He has very reasonable fees and I'd highly recommend him to anyone looking to increase their web traffic or help improving their website. Keep up the great work Steve!
ceo of village eyecare
If looking to increase your businesses SEO Steve is one of the best in the business. He will guide you through step by step to improve your sites ranking. A great business decision to hire him.
marketing assistant village eyecare
Steve Constable put my business on the map. Thanks to Steve and his knowledge he has been able produce a spectacular website at an affordable price. It is always a pleasure working with him to expand my business site ranking. I recommend his services to all my known contacts. If it weren't for Steve's tenacity I would not be were I am at today.
ceo of chicago wood refinishing
Steve Constable helped the clients of our agency TimeZoneOne reach their goals with his skills in SEO and analytics reporting. I recommend him for SEO, web analytics reporting and custom analytics dashboard creation.
vice president of marketing national van lines
The Five Pillars of SEO gives entrepreneurs the ability to protect their company domain names from Google penalties and provides a system of how to predict future algorithm changes based on the concept of critical mass. It identifies five core areas of SEO: relevance, authority, site speed optimization, user experience design, and security and what is the general hierarchy of importance of each of these core areas of SEO to search engines such as Google today. Most important of all it provides an in-depth analysis of how to leverage each core SEO area to the maximum to power your company website above your competitors! It also provides insight on how to better manage your SEO projects so that your SEO campaigns can have clarity and focus. It also provides advice on how to hire the right SEO company and what protective measures you can take to insure your company's website domain name maintains a trusted reputation with the search engines (and is safe from the work of the company you hire!). With Google and other search engines cracking down hard on SPAM it has never been a more important time to ensure that your company website is protected from SEO penalties and is the kind of website Google and other search engines would gladly list on the first page. And given the deluge of emails from SEO consultants abroad selling their services it is important that entrepreneurs are better educated on the potential pitfalls that can arise from their services. Before you hand over the company keys to a outsourced SEO company you have not met with in person and have only interacted with on the phone it is highly helpful that you arm yourself with the knowledge contained in this book so that you do not fall prey to SPAMMY SEO which will penalize and deindex your company website.
The Every Click is a Customer System will explain how to acquire the most customer clicks from paid search traffic and how to convert the greatest number of potential customers who visit your website into buyers of your product or service offering. The author Steve Constable has been working in the digital marketing space for over twenty years and has developed a system from which one can glean the most quality, qualified traffic possible from every dollar spent on customer acquisition. Steve will teach you how to best leverage the open and available technology of Google Analytics, Google Ads and Bing Ads to reach out to the largest segment of online customers with your pay per click budget. He has developed powerful theoretical keyword delineation techniques which can work to filter out the unwanted paid search traffic which seeks only information and has no intent to purchase the product or service offering. With the information contained in this PPC and web analytics tracking book you can dramatically increase your revenue and cut out wasted paid search spend. It will also cover usability design techniques which will greatly improve your page design and win over more potential customers. Steve will also explain how to identify a customer persona identity from Google Analytics and how to build a page design which will best appeal to this target customer. From start to finish Steve layers the steps one must take to successfully navigate through deep digital marketing waters and come out with a website design and paid search administration configuration which will consistently be a success year after year.
Successful Email Automation Sequences gives entrepreneurs the ability to connect with their customers over email in the proper context of what it is that they buy and sell. If you have ever wondered what is the right email automation sequence to utilize in regards to your business and its goals then this is the exact book for you. The fact is that some email automation sequences will work better in some industries and not in others. This book will break down by B2B (business to business) and B2C (business to consumer) in both product based and service based businesses what are the right email automation sequences that will work best for each category of business. The author Steve Constable has over twenty years of experience in digital marketing and is considerably knowledgeable about how to bring success to B2B and B2C product and service based businesses through better marketing practices. This book will go down to the root level of what it is you sell and how your specific audience will expect to be treated in your email communications with them. And with a proper set of rules of communication in place that is specific to your industry you can always send your automated emails out with confidence that you are not fatiguing your audience or alienating them in any way. And also that you are reaching them in a manner that makes them want to open your email, read it thoroughly and then make a purchase. Email marketing is a channel that is unlike any other in the potential it has to deliver an exceptional return on investment. Selling to an audience which has bought from you in the past is a much easier proposition than converting cold traffic into paying customers. But to do so successfully requires that the right message is sent at the right times where your audience will be receptive and most open to your offer. If you want to send a timely message which will be warmly received by your customer base then you owe it to yourself to take action today and read this book.
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